Price Match Policy

If you find a better deal, we'll match it

City Farmers will not be beaten on everyday pricing so if you see something in Australia that is identical to our stock at a lower price, we’ll match it and provide the same great City Farmers service and Backyard Rewards points.  It’s our City Farmers Price Pledge to you.

City Farmers will match any Australian competitor’s store or online price providing City Farmers Terms and Conditions are adhered to and that the competitor has physical stores within Australia.


Terms & Conditions.

  1. Price Pledge applies to personal shopping for products ranged in City Farmers stores. Value added services such as insurance, grooming, dog-wash, adoptions, etc. are not included.
  2. For Price Pledge to take place the customer must be a member of Backyard Rewards loyalty program with a valid email address.
  3. City Farmers reserves the right to decline to Price Pledge when the price falls below our cost price.
  4. Price matching includes everyday and promotional prices from Australian physical or online stores (online stores need to have physical stores in Australia). We do not price match to online only stores (where they have no physical store network).
  5. Online price matching does not include Repeat Delivery pricing. Online price matching will be inclusive of all costs, including GST, delivery, freight, fees and charges.  Discount vouchers and coupons from competitors are not included in the Price Pledge.  Excludes trade quotes or wholesale quantities, warehouse, liquidation or clearance stock, end of range & short dated stock, damaged stock, a gift with purchase and overseas online retailers.
  6. Adequate confirmation of competitor’s current publically advertised price is required to be produced by the customer (either physical or digital).
  7. When matching a competitor’s pricing, the product must be in stock in the required quantities in the competitor’s retail or online outlet.
  8. The product must be identical (e.g. same brand, same size, same variety/flavour, etc.).
  9. Price Pledge cannot be claimed in conjunction with any other offers, including gift with purchase and Backyard Rewards loyalty promotions.
  10. Price Pledge is applicable to in-store purchases only.